MY WORK
I have led the growth team and was responsibile for the ARR growth of the SMB self-serve side of the product and Lead Gen for the Enterprise product.
Growth and Performance
I've set up the forecast, strategy and execution plans for growth marketing for the business and built an effective marketing team.
Strategy and Execution
I have optimised digital marketing strategies and data-driven analytics driving £1M in new self-serve ARR.
Self-Serve
Collaborating with the Sales Team I have launched Inbound Lead Gen, bringing in £350k in Inbound ARR within the first two quarters after its launch.
Lead Generation
📍 London, UK
💰 Series A Scaleup, B2B SaaS
🤖 AI Transcription+ platform for SMB and Enterprise content production teams
I have led the client strategy department and worked with a number of fintech companies helping them with their digital growth strategies, including acquisition, conversion, retention, analytics, marketing automation and customer journeys.
Client Strategy
📍 London, UK
💰 Marketing Agency
🐵 Digital Agency focusing on Fintech clients
Daniel Scott
Co-Founder @ Osu (acquired by PayPal)
"Filip is a true expert on marketing automation, combining a strategic mindset with hands-on execution and know-how, as well as being at the forefront of the technology curve and bringing cutting-edge solutions and insights."
Growth and Marketing
I've been employee #1 in the growth marketing team responsible for the entire marketing strategy, execution, budgets, and development of the team. Worked very closely with the Product Development team and Enterprise sales.
Using a combination of growth hacking, paid channels, content marketing, and lifecycle journeys Pathfinder scaled to 5000+ paying merchants.
Working directly under the CEO, I have provided data and support for board meetings and fundraising activities driving towards a series A round.
📍 London, UK
💰 Seed Stage Martech Startup, B2B SaaS
👾 Lifecycle Automation Platform for E-Commerce SMBs
Marketing Automation and Digital Orchestration
I have led the Global Marketing Automation department at Xero changing the way the business approached communications using automated customer journeys making sure that the right person was receiving the right message at the right time.
The next step was working on digital orchestration throughout the onboarding process for trialists and new users optimising the experience and maximising conversion rates.
During my time at Xero we have received the Marketing Nation Revvie 2017 Award for best global rollout.
📍 London, UK and Wellington, New Zealand
💰 Market Cap: $11+ B, B2B SaaS Fintech
🤖 Accounting Software for SMBs and Enterprise
Marketing Automation
Leading the marketing automation efforts I have launched the first lead onboarding and nurturing track for the business as well as streamlined the processes around email marketing campaigns.
📍 London, UK
💰 Market Cap: $5+ B, B2B SaaS
📧 Enterprise Cyber Security Platform
Marketing Analytics
I've set up a comprehensive reporting structure for this Fintech startup including funnel measurements and digital strategy reports.
📍 London, UK
💰 Startup, Fintech
💴 FX Platform
Marketing and Analytics
I have been the marketing and analytics lead responsible for digital channels, growth hacking, market segmentation, research and analytics.
Joined the company pre-launch, went through an Angel seed round with Tracy McGrady as the lead investor and helped the company get accepted into Y Combinator (the Founder decided not to use that opportunity).
📍 Washington DC, USA
💰 Seed Stage Startup
💴 Delivery Service Platform
Marketing
Being the only marketer in the business I have created an Inbound Funnel for the business, launched Content Marketing as a lead generation channel, and helped the business re-brand into a modern identity including launching a new website.
📍 London, UK
💰 B2B
📊 Enterprise Supplier Management Software
