ABOUT ME
Hi, I'm Filip and I am a growth marketer specialising in marketing strategy, automation and digital with over 10 years' of experience, focused mostly on B2B SaaS.
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I live and breathe data-led experimentation and have extensive experience leading marketing initiatives, coordinating complex projects involving multiple teams and stakeholders, driving conversion strategies and analysis.
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HOW I CAN HELP YOU
MARKETING AUTOMATION
Expertise in automated always-on customer acquisition programmes, digitally orchestrating various channels and data points to deliver the right message to the right contact at the right time using the right channel.
MARKETING STRATEGY AND ANALYTICS
Translating growth requirements and hard KPIs onto a funnel with numerous supportive metrics, connecting the dots and understanding which areas require support and which ones can be optimised to perform better.
GROWTH
Identifying opportunities to grow and low hanging fruits creating a seamless experience from the discovery, through conversion up to the advocacy phase.
WHO I WORKED FOR
PEOPLE LIKE TO SAY NICE THINGS
AWARDS
MARKETO REVVIE GLOBETROTTER AWARD 2017
As a Global Marketing Automation Manager with Xero, I was part of the team that received the 2017 Marketo Revvie award given to the company with the most successful Marketo global rollout that year.
"In a drive towards one million subscribers and beyond, Xero moved from two marketing automation tools to a consolidated Marketo center of excellence for all five of its geographies worldwide. In one year, the Xero marketing team rapidly scaled and pushed the limits of the Marketo Engagement Platform, influencing revenue by engaging with one third of all new customers, driving a record number of mobile app downloads, and deploying tens of millions of marketing communications without sacrificing engagement rates."
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